In this post, we explore why so many clinics are missing the mark on digital investment and why the next decade of healthcare marketing will belong to those who invest in organic now.

More people are asking ChatGPT for healthcare recommendations instead of Googling them. If your brand isn’t showing up in those answers, you’re missing out. Here’s how to make sure ChatGPT starts mentioning you.

It is no longer enough to simply post clinic updates or boost the occasional ad. Today, the most successful healthcare brands are building trust and reach by using expert-led, inclusive content that speaks directly to the questions patients are already asking. Whether you are a fertility clinic, mental health provider, or healthtech brand, this article breaks down exactly how to build a social media presence that delivers long-term results.

Social media isn’t just for brand awareness, it’s your most powerful research tool. The content your audience engages with organically is a direct window into what they care about. In this post, I’ll break down the exact feedback loop we use to turn organic success into paid performance.

If your paid ads aren’t converting, it’s probably not your ad spend. It’s your content. Too many healthcare brands are pumping money into paid media before they’ve figured out what actually resonates. Here’s the truth: the best-performing paid media starts with organic content.

This blog is a transcript and summary of a conversation between Martini and Dasha talking about their sucess using social media for marketing healthcare brands.