Too many healthcare brands are stuck in the same cycle:
💸 Pump money into paid media
🎯 Target the wrong people
🎬 Use content that doesn’t actually work
📉 Hit a performance plateau
📉 Then double down on the same stuff, expecting different results
If that’s you... you’re not alone. But there’s a better way.
At Talking Pulse, we’ve found the one thing that completely changes the game for healthcare brands on socials:
👉 The feedback loop between organic and paid media.
And almost no one’s using it properly.
We start with short-form video content built for TikTok, Instagram, and YouTube. These aren’t generic stock clips with a stale voiceover. They’re thumb-stopping, native, made-for-socials content your audience actually wants to watch.
And when something hits 100,000 views organically? That’s not just a “nice number.”
It’s proof that the topic, the message, and the hook resonate. Deeply.
Most brands treat organic content like fluff. Big mistake.
Every organic video is a mini focus group. Every comment, every share, every watch-through is a data point. You get to see in real-time what your audience cares about without spending money testing 57 ad variations.
We’ve had comment sections turn into absolute goldmines—literally writing the next piece of content or ad copy for us.
Once we know a piece of content is working, we dig deeper:
Who’s engaging?
Where do they live?
How old are they?
What else are they interested in?
Now you’ve got a clear picture of not just what works—but who it works for. This is your audience insight shortcut.
Here’s the part where the loop closes.
We take what already worked organically and turn it into paid ads. You’re not guessing. You’re not relying on one creative agency’s “best guess.”
You're running paid content that’s already proven to work with the exact audience segment it works for.
That’s why our ads don’t feel like ads. Because they started as content people actually liked.
This feedback loop doesn’t stop.
We post, we test, we analyse, we optimise.
And over time—your performance gets better, your brand gets stronger, and your ads start converting like never before.
They silo their organic and their paid.
They don’t listen to what the audience is literally telling them.
They waste ad spend on content that wasn’t even performing organically.
If you’re a healthcare brand spending on paid without doing the organic bit first—please stop. It’s backwards.
Start with content that resonates.
Use socials as your R&D team.
Let the audience tell you what they care about.
Then build paid campaigns with that data in hand.
We’ve done this for eating disorder clinics, supplement brands, mental health services—you name it. We’ve had videos hit 150k+ organic views without boosting, and used those insights to build paid campaigns that actually convert.
This is the future of healthcare marketing.
It’s faster, cheaper, more accurate—and it works.
If this resonates, dm me at Dasha Angelova on LinkedIn. Let’s grab a coffee and talk about how we can build this loop into your brand.
I love this stuff :)
