Viridian

Design and execute an influencer campaign to drive mass participation in Viridian’s No Sugar Challenge, while positioning their supplements as essential tools for sugar reduction.

The goal was to inspire consumers to reduce their sugar intake for one week, promote Viridian’s product as a natural support for curbing cravings, and generate lasting engagement with the brand’s educational booklet. This booklet offered practical guidance, nutrition tips, and sugar-free recipes, reinforcing Viridian’s authority in long-term health and wellbeing. The campaign targeted both end consumers and healthcare professionals to expand the brand's reach across multiple acquisition channels.

Approach

Talking Pulse delivered a highly orchestrated influencer strategy focused on commercial performance, cultural relevance, and brand alignment.

• Identified and activated a network of micro-influencers with strong wellness credibility and high audience engagement to maximise reach and trust
• Managed all influencer sourcing, briefing, and communication to ensure operational excellence and consistent brand messaging across all touchpoints
• Crafted bespoke creative briefs to guide influencers in producing authentic, story-led content that emotionally connected with their audiences
• Implemented a two-phase posting strategy to build anticipation and drive sustained visibility throughout the campaign window
• Reviewed and approved every piece of content to ensure high production quality, strong messaging clarity, and alignment with campaign objectives

Brand Awareness

✔ 300% increase in web traffic
✔ Over 200,000 organic impressions across influencer channels
✔ Thousands of audience interactions including comments, saves, shares, and direct messages

This campaign ignited real conversation, energised existing audiences, and brought the No Sugar Challenge into cultural relevance. Viridian’s brand visibility soared, earning trust, attention, and top-of-mind positioning across new and returning consumers.

Customer Acquisition

✔ 330% increase in sales volume
✔ 50% of purchases made by first-time customers

The campaign turned influence into action. Strategic creator partnerships enabled the brand to reach untapped audiences, drive product trial, and convert awareness into high-value, long-term customers. Viridian exceeded key growth targets within a single campaign window.

Talking Pulse elevated a wellness challenge into a commercially successful brand movement, showcasing the power of micro-influencer marketing when grounded in strategy, storytelling, and trust. Viridian didn’t just grow their audience. They grew their customer base, their brand equity, and their revenue.