Lions Campus

‍

Objective

To generate a significant uplift in enquiries, occupancy, and referral volume for Lions Campus — a specialist mental health clinic — within a 90-day period. The goal was to reduce customer acquisition costs (CAC), enhance direct-to-consumer engagement, and activate healthcare professionals as a consistent referral channel.

Approach

As part of Talking Pulse’s flagship 90-Day Clinic Accelerator Programme, we deployed a high-impact marketing strategy designed to accelerate growth across both patient and professional audiences.

• Developed powerful video assets that communicated Lions Campus’s clinical excellence, core values, and unique positioning in the market, optimised for organic social, paid media, and outreach.
• Executed full-funnel paid media campaigns across Meta and Google, strategically tailored to reach both potential clients and referrers at each stage of the decision-making journey.
• Activated referral networks through targeted video marketing on LinkedIn and Instagram, engaging hundreds of healthcare professionals with content designed to build trust and drive clinical referrals.
• Orchestrated a multi-channel strategy across organic social media, digital platforms, email, and landing pages, ensuring message consistency and maximum visibility at every touchpoint.

✔ 200% increase in enquiries in just 90 days
✔ Doubled occupancy rate, accelerating clinic revenue and operational efficiency
✔ Hundreds of engaged healthcare professionals, strengthening referral pipelines
✔ Significantly reduced CAC, driven by data-led targeting and content performance
✔ Positioned Lions Campus as a leader in private mental healthcare marketing, both online and offline

This campaign exemplifies the power of Talking Pulse’s Clinic Accelerator Programme, delivering transformational growth in a highly regulated, competitive space. Within just three months, Lions Campus achieved full occupancy, expanded its reputation among referring professionals, and built a scalable acquisition engine for future growth.