Orri

The Challenge

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Orri, a leading specialist eating disorder clinic, sought to increase brand visibility and connect with a younger, digitally native audience. The objective was to position Orri as the most trusted clinical voice on TikTok, a platform increasingly saturated with misinformation around mental health and eating disorders.

The challenge was twofold:

1. Cut through a noisy, trend-driven platform without compromising clinical integrity.
2. Build long-term credibility and emotional resonance with an audience often underserved by traditional healthcare messaging.

Our Strategic Approach

We developed and executed a comprehensive video-first communications strategy rooted in healthcare compliance, audience psychology, and platform fluency.

• Platform-native storytelling: Produced short-form video content that simplified complex clinical concepts into emotionally resonant, accessible formats.
• Credibility-first content: Ensured every piece of content was evidence-based, reviewed, and aligned with Orri’s clinical standards.
• Cultural intelligence: Tapped into relevant platform trends and conversations while maintaining authority, compassion, and professionalism.
• Community activation: Proactively managed comments and responses to foster meaningful dialogue and position Orri as an empathetic, responsive brand.

✔ #1 clinical voice on TikTok in the eating disorder space, becoming a go-to source for accurate, trusted information
✔ 20x increase in social following within months, driven purely by organic growth
✔ 900,000+ organic impressions, reaching and engaging a new generation of potential patients and advocates
✔ Hundreds of high-quality engagements, including direct messages and comments expressing trust, gratitude, and emotional connection
✔ Multi-channel impact: TikTok content was repurposed for Instagram and adapted into successful paid ad creatives, maximising ROI across platforms

Talking Pulse repositioned Orri as a category leader in digital healthcare communication. By balancing platform creativity with clinical rigour, we helped the brand break into a new channel, build trust with a previously untapped demographic, and lead national conversations around eating disorder awareness.

Orri didn’t just go viral, they became a digital authority in one of the most sensitive and vital areas of healthcare.